case study
In this design we strived to capture the change that Apostolic Faith Center had decided to make. We wanted to capture the design of the spiritual changes & direction along with the name change. This concept was created according to the request for a rebrand with a new energy and identity.
After we carried out research and experimented with several concepts I kept coming back to this simple & effective logo… one with a modern/abstract flame.
The Flame has many symbolic references. The flame is a symbol of the Holy Ghost falling in Acts 2, energy, power, passion, authority, and it calls attention to the strength and force of the Holy Ghost. The typeface(font) used for AFC is also one of power… strong bold sans-serifed characters form a strong brand name that leaves a lasting impression on anyone that comes across it. I also wanted to get away from the script style font that was used with Christ Temple branding. The use of multiple colors shows that the Church(Flame) is made up of people from all different walks of life & to form one unified body. One of our goals was to create an AFC logo that was both functional and eye-pleasing.
The Dark Blue, Red, Yellow and Light Blue colour scheme was chosen for its Modern & inviting nature and this can be applied across all of your marketing material such as your website, business card and so forth. The AFC logo not only works well on light backgrounds but also dark background. The logo can also be reproduced at any size and maintain readability. It can be a stand alone brand mark that is memorable, simple, & versatile. Below you can find the Logo Reveal we created for AFC & several other items that we have done to help grow their brand & identity.
After we carried out research and experimented with several concepts I kept coming back to this simple & effective logo… one with a modern/abstract flame.
The Flame has many symbolic references. The flame is a symbol of the Holy Ghost falling in Acts 2, energy, power, passion, authority, and it calls attention to the strength and force of the Holy Ghost. The typeface(font) used for AFC is also one of power… strong bold sans-serifed characters form a strong brand name that leaves a lasting impression on anyone that comes across it. I also wanted to get away from the script style font that was used with Christ Temple branding. The use of multiple colors shows that the Church(Flame) is made up of people from all different walks of life & to form one unified body. One of our goals was to create an AFC logo that was both functional and eye-pleasing.
The Dark Blue, Red, Yellow and Light Blue colour scheme was chosen for its Modern & inviting nature and this can be applied across all of your marketing material such as your website, business card and so forth. The AFC logo not only works well on light backgrounds but also dark background. The logo can also be reproduced at any size and maintain readability. It can be a stand alone brand mark that is memorable, simple, & versatile. Below you can find the Logo Reveal we created for AFC & several other items that we have done to help grow their brand & identity.
feedback
"You're the best! Killed it! Matt grasped our needs and produced a stunning design. When feedback was needed, new versions of the mark or any modifications were made very quickly. We really appreciated Matt's flexibility and efficiency. It’s great to work with someone so open-minded and responsive. Thank you!" - Phillip Dinello|AFC Pastor